{"title":"KURTAS","description":"\u003ch3\u003e\u003cstrong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eKurtas\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eEmbrace effortless elegance with our collection of Kurtas, designed for the modern woman who values both comfort and style. Crafted from the finest\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003e100% cotton\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003e—including soft voil and breathable cora cotton—each piece is curated to feel light, airy, and gentle on the skin, making them perfect for all-day wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"appsElementsGenerativeaiAstNewlineWrapper appsElementsGenerativeaiAstAnimated\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eOur collection features a variety of silhouettes to suit every preference:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"appsElementsGenerativeaiAstList\"\u003e\n\u003cli class=\"appsElementsGenerativeaiAstAnimated\"\u003e\n\u003cstrong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eA-Line Kurtas:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003e\u003cspan\u003e \u003c\/span\u003eDesigned with a flattering three-panel silhouette that offers a graceful flow and a sophisticated look.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"appsElementsGenerativeaiAstAnimated\"\u003e\n\u003cstrong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eStraight Kurtas:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003e\u003cspan\u003e \u003c\/span\u003eClean, refined silhouettes that pair simplicity with subtle, elegant details.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eKey Features \u0026amp; Artistry:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"appsElementsGenerativeaiAstList\"\u003e\n\u003cli class=\"appsElementsGenerativeaiAstAnimated\"\u003e\n\u003cstrong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eDelicate Detailing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003e\u003cspan\u003e \u003c\/span\u003eAdorned with intricate embroidery—from tiny lavender flowers and white daisies to minimal heart motifs—and vibrant digital prints.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"appsElementsGenerativeaiAstAnimated\"\u003e\n\u003cstrong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eRefined Finishes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003e\u003cspan\u003e \u003c\/span\u003eThoughtful design elements such as notch necklines, cross V-necks, lace accents, and a variety of sleeve styles including fitted churi sleeves and relaxed 3\/4 sleeves.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"appsElementsGenerativeaiAstAnimated\"\u003e\n\u003cstrong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eVersatile Style:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003e\u003cspan\u003e \u003c\/span\u003eWhether you are enjoying a slow morning, heading to a casual outing, or attending an intimate gathering, these kurtas offer a minimal yet chic appeal that transitions seamlessly from day to evening.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eCare \u0026amp; Quality:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"appsElementsGenerativeaiAstNewlineWrapper appsElementsGenerativeaiAstAnimated\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"appsElementsGenerativeaiAstAnimated\"\u003eTo maintain the delicate nature of the fabrics and embroidery, we recommend a gentle hand wash in cold water and drying in the shade. Designed for women who appreciate timeless, serene elegance, our Kurtas are the cornerstone of a graceful everyday wardrobe.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"eza-green-a-line-kurta","title":"EZA  GREEN A-LINE KURTA","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eMade from soft cora cotton, this cream A-line kurta is adorned with subtle green heart embroidery that adds a minimal yet chic appeal. The three-panel silhouette creates a flattering flow, while the notch neckline and fitted churi sleeves lend a refined, graceful finish. Easy to wear and effortlessly stylish, this kurta is ideal for casual days, intimate gatherings, and everyday comfort.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rooha","offers":[{"title":"XS \/ CREAM \/ Green","offer_id":48819500613889,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"S \/ CREAM \/ Green","offer_id":48819653935361,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"M \/ CREAM \/ Green","offer_id":48819653968129,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"L \/ CREAM \/ Green","offer_id":48819654000897,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ CREAM \/ Green","offer_id":48819654033665,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6835\/8145\/files\/GREENHEARTA-LINE1.jpg?v=1779212730"},{"product_id":"eza-pink-a-line-kurta","title":"EZA  PINK A - LINE KURTA","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eMade from soft cora cotton, this cream A-line kurta is adorned with subtle pink heart embroidery that adds a minimal yet chic appeal. The three-panel silhouette creates a flattering flow, while the notch neckline and fitted churi sleeves lend a refined, graceful finish. Easy to wear and effortlessly stylish, this kurta is ideal for casual days, intimate gatherings, and everyday comfort.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rooha","offers":[{"title":"XS \/ CREAM \/ Pink","offer_id":48819726549249,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"S \/ CREAM \/ Pink","offer_id":48819726582017,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"M \/ CREAM \/ Pink","offer_id":48819726614785,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"L \/ CREAM \/ Pink","offer_id":48819726647553,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ CREAM \/ Pink","offer_id":48819726680321,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6835\/8145\/files\/PINKHEARTA-LINE1.jpg?v=1779213711"},{"product_id":"leah-pink-a-line-kurta","title":"LEAH PINK  A - LINE KURTA","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Leah kurta is crafted in the softest voil cotton, designed to feel light, airy, and effortlessly graceful. With its luxurious pastel pink hue and delicate flow, Leah brings serene elegance to everyday dressing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rooha","offers":[{"title":"XS \/ Pastel Pink","offer_id":48819868532993,"sku":null,"price":4035.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Pastel Pink","offer_id":48819868565761,"sku":null,"price":4035.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Pastel Pink","offer_id":48819868598529,"sku":null,"price":4035.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Pastel Pink","offer_id":48819868631297,"sku":null,"price":4035.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Pastel Pink","offer_id":48819868664065,"sku":null,"price":4035.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6835\/8145\/files\/Pink_Kurta_1.jpg?v=1779989447"},{"product_id":"leah-yellow-a-line-kurta","title":"LEAH YELLOW A - LINE KURTA","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Leah kurta is crafted in the softest voil cotton, designed to feel light, airy, and effortlessly graceful. With its luxurious soft yellow hue and delicate flow, Leah brings serene elegance to everyday dressing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rooha","offers":[{"title":"XS \/ Soft Yellow","offer_id":48819930169601,"sku":null,"price":4035.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Soft Yellow","offer_id":48819930202369,"sku":null,"price":4035.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Soft Yellow","offer_id":48819930235137,"sku":null,"price":4035.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Soft Yellow","offer_id":48819930267905,"sku":null,"price":4035.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Soft Yellow","offer_id":48819930300673,"sku":null,"price":4035.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6835\/8145\/files\/YellowKurta5.jpg?v=1779214348"},{"product_id":"lydia-straight-kurta","title":"LYDIA STRAIGHT KURTA","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eMade from breathable cora cotton, the Lydia Kurta pairs simplicity with refined details in a refreshing silhouette. The straight kurta features a soft cross V-neckline and relaxed three-quarter sleeves, highlighted with lace accents at the edges. Tiny white daisies are embroidered on the kurta for a soft and elegant appeal. The kurta keeps the look clean making it feel light, effortless, and easy to wear from slow mornings to casual outings.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rooha","offers":[{"title":"XS \/ CREAM \/ White","offer_id":48819950158081,"sku":null,"price":2915.0,"currency_code":"INR","in_stock":true},{"title":"S \/ CREAM \/ White","offer_id":48819950190849,"sku":null,"price":2915.0,"currency_code":"INR","in_stock":true},{"title":"M \/ CREAM \/ White","offer_id":48819950223617,"sku":null,"price":2915.0,"currency_code":"INR","in_stock":true},{"title":"L \/ CREAM \/ White","offer_id":48819950256385,"sku":null,"price":2915.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ CREAM \/ White","offer_id":48819950289153,"sku":null,"price":2915.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6835\/8145\/files\/CopyofDSCF6286copy.jpg?v=1779214727"},{"product_id":"susane-lavender-a-line-kurta","title":"SUSANE LAVENDER A-LINE KURTA","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eMade from soft cora cotton, this cream A-line kurta is embroidered with tiny lavender flowers, lending a subtle contrast against the soothing cream base. The three-panel silhouette creates a flattering flow, while the notch neckline and fitted churi sleeves lend a refined, graceful finish. Easy to wear and effortlessly stylish, this Susane Kurta is ideal for casual days, intimate gatherings, and everyday comfort.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rooha","offers":[{"title":"XS \/ CREAM \/ Lavender","offer_id":48820199063809,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"S \/ CREAM \/ Lavender","offer_id":48820199096577,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"M \/ CREAM \/ Lavender","offer_id":48820199129345,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"L \/ CREAM \/ Lavender","offer_id":48820199162113,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ CREAM \/ Lavender","offer_id":48820199194881,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6835\/8145\/files\/CopyofCopyofDSCF5901copy.jpg?v=1779214807"},{"product_id":"susane-white-a-line-kurta","title":"SUSANE WHITE A-LINE KURTA","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eMade from soft cora cotton, this cream A-line kurta is embroidered with tiny white flowers for a soft and elegant appeal. The three-panel silhouette creates a flattering flow, while the notch neckline and fitted churi sleeves lend a refined, graceful finish. Easy to wear and effortlessly stylish, this Susane Kurta is ideal for casual days, intimate gatherings, and everyday comfort.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rooha","offers":[{"title":"XS \/ CREAM \/ White","offer_id":48819968770305,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"S \/ CREAM \/ White","offer_id":48819968803073,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"M \/ CREAM \/ White","offer_id":48819968835841,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"L \/ CREAM \/ White","offer_id":48819968868609,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ CREAM \/ White","offer_id":48819968901377,"sku":null,"price":3300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6835\/8145\/files\/CopyofDSCF5848copy.jpg?v=1779215248"}],"url":"https:\/\/roohastore.com\/collections\/kurtas\/embroidered-a-line-kurta.oembed","provider":"Rooha","version":"1.0","type":"link"}