Why Rooha?
As the name says, Rooha is the reflection of the soul of our vision — minimal aesthetics for everyday living, crafted with soft, comfortable, natural fabrics.
Our designs are inspired by nature, nostalgia and childhood memories. We put our heart and soul into every creation, to make timeless, classic pieces that feel good, look elegant and still remain affordable.
Our love for neutrals and florals reflects deeply across our collections. Every fabric we choose is breathable and lightweight, keeping you cool even in harsh weather.
We believe in fair trade and responsible making. Behind every design is an experienced team, with skilled hands and focused craftsmanship.
Rooha is the sister brand of Home & Co, created to bring everyday comfort into clothing.
Minimal. Comfortable. Soulful.
That is Rooha.